We Built This Because We Needed It Too

Started in a Moorebank garage back in 2019. Three mates with spreadsheets everywhere and no decent way to actually understand where their money was going. So we built something. Took longer than expected. Tested it on ourselves first, then on friends who complained about the same things we did.

Financial planning workspace with tools and documents

Our Beginning

From Late Night Calculations to Something Useful

The thing nobody tells you about personal finance tools is how disconnected they are from actual life. You've got your rent, your groceries, that subscription you forgot about. But most apps treat everything like business expenses.

We wanted something that understood how Australians actually spend money. Not American tax years or UK pension schemes. Just straightforward tracking that makes sense when you're buying a coffee in Sydney or sorting out your super in Melbourne.

By 2023, we had about 800 people using what we'd made. Then word spread. Now it's several thousand, and we're still that same team in Moorebank, just with better coffee and slightly less chaos.

What Matters to Us

These aren't corporate values printed on a wall somewhere. This is what actually guides decisions when we're building features or talking to people who use what we make.

Privacy First

Your financial data stays yours. We don't sell information to advertisers or share it with third parties. Australian servers, Australian regulations, nothing weird happening in the background.

Honest Numbers

No hidden fees disguised as features. If something costs money, we tell you upfront. If we change pricing, you'll know months in advance. Simple as that.

Real Support

When you email us, you get an actual person who knows the product. Usually within a few hours. Sometimes we're fixing things you didn't even know were broken yet.

Rhiannon Fletcher

Product Lead

Rhiannon joined in early 2020 when we were still figuring out which features actually mattered. She'd been working in fintech for years and got tired of products that looked impressive but didn't solve real problems.

Now she's the one who decides what we build next, usually based on actual feedback from people using the platform daily. If you've suggested something through our contact form and it showed up three months later, that was probably her.

How We Actually Build This Stuff

Most companies have fancy methodologies. We just try to make things that work and don't waste your time. Here's roughly how that happens.

Listen to Complaints

Every piece of feedback gets read. Not by a bot or a junior intern, but by someone who can actually do something about it. The best features we've built came from someone saying "why doesn't this work differently?"

Build Small Versions

We don't spend six months on something before showing anyone. Quick prototypes, early testing with people who volunteered, lots of adjustments. If something's not working, we find out fast.

Test Until It Breaks

Before anything goes live, we try to break it. Weird edge cases, unusual workflows, the stuff that only happens at 2am when someone's half asleep. Financial tools need to be reliable, so we're picky about this part.

Keep Improving

Nothing's ever finished. Features that launched in 2021 have been updated dozens of times based on how people actually use them. We watch patterns, read support conversations, and make adjustments constantly.

Team collaboration and development process